Overview
Precision Sales Force gives you greater insights into market dynamics, transforms your planning processes and supports your implementation.

Precision Sales Force optimizes every aspect of sales force strategy, planning, and implementation.  Aligning to your specific issues, local market trends and unique business situation, we draw on the full breadth of IMS information assets, methodologies, and expertise, combined with your own information and knowledge, to achieve a precision that yields the most actionable, accurate plan possible.  We model “what if” scenarios to support more informed trade-off decisions and help you determine ways to maximize the impact of each and every sales call, ensuring rapid ROI with minimal disruption to your organization.

  • IMS Precision Sales Diagnostic™ - delivers insights on the current efficiency and effectiveness of your sales force.  By integrating IMS information with your specific sales activity Precision Sales Diagnostic evaluates the quality of current segmentation and profiling, and determines the impact of reps per brand and segment, to reveal high impact opportunities for improvement.

  • IMS Precision Segmentation - provides the most precise, actionable knowledge of prescribers and the factors driving their choices to help you better segment and profile your customers, and develop the right sales and marketing strategy for each physician segment.

  • IMS Precision Resource Optimization™ - models multiple size and structure scenarios based on specific issues, local market trends, and IMS market intelligence to optimize sales force budgets and resources and determine the optimal combination of products to be detailed per team.

  • IMS Precision Call Planning™ - delivers an optimal sales call plan for today and predicts your needs for tomorrow - based on an existing or new sales force size and structure.

Precision Sales Force is part of our wider Sales Force Effectiveness continuum of services which include support for strategy development, change management and training, information and analytics. Click on the image below for a view of this coverage.

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